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InsiderOnline Blog: March 2012

Toolkit: Pinterest Basics

Pinterest is blazing a trail in social media. The platform is evolving from a text-based environment to something more visually-based. It’s growing, and it’s growing rapidly. It also has more referral traffic than Google+, LinkedIn, and YouTube combined. For now, most of the users are women, but that will change.

Pinterest works by seeing a picture online that you like and “pinning” it to one of your “boards.” That will be seen by your followers and they will be able to click back to your site and you will get traffic. It is a pretty simple concept, but it has the ability to change the landsdcape.

With Pinterest, there is a lot more focus on images and imagery. Selecting images that have the appeal to be “pinned” and “repinned” will become more important as time goes on.

Here are some tips for Pinterest from the David All Group’s new Pinterest 101 Guide.

• Let the Pins do the talking: Keep the captions brief and showcase the photos.
• Interact: Mention other users and their account names.
• Be social: “Like” pins that are relevant to your cause, or company.
• Plan, plan, plan: Decide how broad, or narrow, each topic will be.
• Don’t be self absorbed: Share what others post, not just your own content.

While you’re on Pinterest, don’t forget to follow The Heritage Foundation.

Posted on 03/23/12 03:40 PM by Alex Adrianson

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