Toolkit: Prepping for a Media Interview
The most important thing to remember when doing an interview with the media is that you are not having a conversation with the journalist to whom you are talking; you’re getting a message to an audience that’s on the other side of the journalist. So be assertive, stick to your talking points, and answer only the questions you want to answer on your terms.
If you are new to doing media interviews or you want to improve your performance, read the rest of our Toolkit feature “Tips on Prepping for Media Interviews,” by Amy Payne.
