Karin Svanborg-Sjövall describes the journey from bureaucratized government monopolies in the 1970’s to the liberal ‘freedom of choice society’ today. She also explains what consequences this change has brought about, regarding how you look at citizens’ influence and private companies in the public sector. “The decentralization that occurred in Sweden after 1991 has helped foster a climate of innovation and change that the country benefits from today. As demand for advanced welfare services grows globally, Swedish companies such as Kunskapsskolan, which runs 33 state-funded schools in Sweden, and Capio, one of Europe‘s leading healthcare companies, are entering new international markets. Sweden demonstrates that a brave reform program does not just improve public services, it changes the politics of tomorrow,” says Karin Svanborg-Sjövall.