Advances in technology provide a number of useful products and services that can either enhance or threaten personal privacy, depending on how these products or services are used and for what purpose. These goods raise serious concerns about privacy, which leaves policymakers looking for solutions, especially in the context of online privacy and biometric identification. In an effort to craft solutions to privacy concerns, experts argue that policymakers must exercise caution. Rushed and unconsidered solutions run the risk of limiting consumers and becoming unworkable.