by Gary J. Schmitt
American Enterprise Institute
June 23, 2014
Unlike the term “smart power,” “soft power” is a useful concept for policymakers to retain in their statecraft toolkits. For various reasons, however, soft-power employment by Japan, China, and the United States has been less useful than hopes. Improving receptivity to American soft power in East Asia will require renewed diplomatic, military, and trade efforts.



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